Meet Darryl Silva, Principal Consultant, Founder, Investor

Customer focused, strategic and results driven leader. Thrives at the intersection of Digital, Marketing and Product, plus leveraging new technologies for better experiences. Passion for building, launching, and managing world-class consumer brands and financial products. Effective at transforming departments and building high performing teams.

20+ years of extensive banking, FinTech and payments experience with executive leadership roles across Digital, Marketing and Product. In addition, he has been devising corporate applications for Platform-as-a-Service (PaaS), Banking-as-a-Service (BaaS), Open Banking, inclusive banking and predictive financial advice to help Canadians improve financial health.

Darryl served as SVP, Digital, Marketing & Product at MFSG (dba Money Mart) to transform the department, develop and execute product growth strategies and support PE backed growth. Prior to that, Darryl was recruited by a corporate backed lead investor to Head, Business & Product Strategy for $10M seed funded start-up Fintech "Neo Bank". Prior to that, Darryl was recruited by the CEO of Laurentian Bank as its CMO, and VP of Personal Banking Products & Payments to launch its digital bank and lead FinTech innovation partnerships (i.e. Brim Financial & ThirdStream). He also spent a decade at TD Bank Group being promoted to progressively senior roles across Digital, Marketing and Product. Leading digital transformation for TD's personal banking product experiences, mobile apps, secured banking and public websites, Darryl and his team propelled TD as the top ranking digital banking experience in North America. Darryl also helped to launch TD MySpend (i.e. Moven) and TD4Me (FlyBits).